Assistant Manager - Marketing

Dynamic Assistant Manager - Marketing responsible for supporting marketing strategies, promotional campaigns, brand visibility, and business development activities within healthcare environments. Skilled in market analysis, campaign coordination, customer engagement, and team management. Experienced in driving patient acquisition and enhancing hospital brand presence through effective marketing initiatives.

Roles & Responsibilities

• Support development and execution of marketing strategies and campaigns.
• Coordinate promotional activities and brand awareness initiatives.
• Conduct market research and competitor analysis regularly.
• Manage digital and offline marketing activities effectively.
• Coordinate with vendors and agencies for marketing requirements.
• Monitor marketing campaign performance and prepare reports.
• Support patient acquisition and business growth initiatives.
• Organize healthcare events, camps, and promotional programs.
• Ensure consistency in branding and communication materials.
• Maintain relationships with corporate clients and referral networks.
• Coordinate with departments for marketing support activities.
• Track marketing KPIs and operational performance metrics.
• Support social media and digital engagement initiatives.
• Handle marketing documentation and campaign records accurately.
• Contribute to process improvement and marketing optimization activities.