Marketing Manager

Marketing Manager is responsible for planning and executing hospital marketing, business development, brand promotion, patient outreach, and referral growth activities. The includes developing relationships with doctors, clinics, corporates, communities, and healthcare partners to increase hospital visibility and patient footfall. The Marketing Manager leads marketing strategies, manages field teams, tracks performance, and supports hospital revenue growth through ethical healthcare promotion.

Role & Responsibilities

• Develop and implement hospital marketing strategies to promote services, specialties, and facilities.
• Build strong relationships with doctors, clinics, diagnostic centers, corporates, and referral partners.
• Plan and supervise field marketing activities, health camps, awareness drives, and community outreach programs.
• Identify new business opportunities to increase patient footfall, referrals, and hospital visibility.
• Monitor local healthcare market trends, competitor activities, and patient demand patterns.
• Coordinate with consultants and department heads to promote key specialties and healthcare packages.
• Manage marketing executives and guide them on daily visits, lead generation, and relationship-building activities.
• Prepare marketing plans, monthly targets, campaign calendars, and performance reports.
• Support digital marketing teams with local content, campaign ideas, patient awareness topics, and event updates.
• Coordinate corporate tie-ups, insurance partnerships, institutional visits, and health check-up programs.
• Track marketing leads, referral conversion, campaign outcomes, and return on marketing efforts.
• Ensure all marketing communication follows ethical healthcare promotion standards.
• Handle patient and partner feedback and coordinate with internal teams for service improvement.
• Represent the hospital professionally in meetings, events, camps, and public interactions.
• Support management in brand building, service promotion, and long-term business growth.