Product Executive

The Product Executive – Domestic Marketing will be responsible for developing and executing marketing strategies to promote pharmaceutical products across the domestic market. The involves market research, product positioning, campaign planning, and coordination with sales teams to achieve business targets. The candidate will play a key in enhancing brand awareness, supporting product launches, and ensuring effective communication of product value to healthcare professionals and stakeholders.

Roles & Responsibilities:

• Develop and implement marketing strategies for domestic product portfolios.
• Conduct market research and competitor analysis toentify growth opportunities.
• Plan and execute product promotion campaigns and marketing activities.
• Support product launches, including strategy, positioning, and promotional planning.
• Collaborate with sales teams to align marketing initiatives with business goals.
• Prepare marketing materials such as brochures, presentations, and digital content.
• Coordinate with vendors, agencies, and internal teams for campaign execution.
• Monitor campaign performance and analyze ROI for marketing activities.
• Build and maintain strong relationships with healthcare professionals and key stakeholders.
• Conduct product training sessions for sales teams and internal staff.
• Track market trends and customer feedback to refine marketing strategies.
• Ensure brand consistency across all marketing channels and communications.
• Manage budgets for marketing campaigns and optimize cost efficiency.
• Support digital marketing initiatives including social media and online promotions.
• Organize conferences, seminars, and promotional events.
• Prepare reports, MIS, and performance analysis for management review.
• Ensure compliance with regulatory guidelines and ethical marketing practices.
• Assist in developing pricing strategies and promotional offers.
• Work closely with cross-functional teams including production, QA, and supply chain.
• Identify new business opportunities and contribute to market expansion.
• Maintain product knowledge and stay updated with industry developments.