Sr. Product Manager

The Sr. Product Manager – Domestic Marketing will be responsible for developing and executing comprehensive marketing strategies for the company’s product portfolio. The involves market analysis, brand management, product lifecycle planning, and close collaboration with sales teams to achieve business objectives. The candidate will lead product positioning, oversee promotional activities, and drive innovation to enhance market share and profitability while ensuring compliance with regulatory and ethical standards.

Roles & Responsibilities:

• Develop and implement long-term marketing strategies for domestic product portfolios.
• Lead product lifecycle management including launch, growth, maturity, and optimization phases.
• Conduct in-depth market research, competitor analysis, and customer insights to drive strategy.
• Define product positioning, branding, and value propositions.
• Plan and execute high-impact marketing campaigns and promotional activities.
• Collaborate with sales leadership to align marketing initiatives with revenue targets.
• Drive product launches, including go-to-market strategies and execution plans.
• Monitor market trends andentify opportunities for new product development.
• Manage and optimize marketing budgets to maximize ROI.
• Oversee creation of marketing collateral, digital campaigns, and promotional content.
• Build and maintain relationships with key opinion leaders (KOLs) and healthcare professionals.
• Conduct training programs and product briefings for sales teams.
• Analyze campaign performance, sales data, and market feedback to refine strategies.
• Ensure brand consistency and compliance with regulatory and ethical marketing guidelines.
• Lead cross-functional collaboration with production, QA, supply chain, and regulatory teams.
• Mentor and guide junior product executives and marketing team members.
• Organize and represent the company at conferences, seminars, and industry events.
• Identify new market segments and expansion opportunities.
• Prepare MIS reports, performance dashboards, and strategic presentations for leadership.
• Drive innovation in marketing approaches including digital and omnichannel strategies.
• Ensure timely execution of marketing plans and achievement of business targets.
• Stay updated with industry trends, competitor activities, and evolving customer needs.