Manager - Product

Lupin Limited is seeking a strategic and results-driven Manager – Product to drive brand growth, profitability, and market leadership through effective brand management and innovative marketing strategies. The involves leading end-to-end brand initiatives, managing product lifecycle, and ensuring impactful execution of marketing campaigns across multiple channels.

Roles & Responsibilities

• Drive brand performance including topline growth, bottom-line profitability, GC%, and A to S ratio.
• Develop and execute comprehensive brand strategies aligned with business objectives.
• Lead strategic initiatives to strengthen brand positioning and market presence.
• Plan and manage ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns.
• Ensure optimal media planning and maximize return on investment (ROI) for campaigns.
• Analyze market trends, competitor activities, and internal data to derive actionable insights.
• Monitor brand performance metrics and take corrective actions to achieve targets.
• Lead innovation initiatives and manage New Product Development (NPD) pipeline.
• Develop and implement long-term brand roadmaps for sustained growth.
• Drive digital marketing initiatives to enhance brand visibility and engagement.
• Collaborate with cross-functional teams including sales, medical, regulatory, and supply chain.
• Ensure effective stakeholder management and alignment across departments.
• Manage external partners including creative, media, and digital agencies.
• Oversee development of marketing materials, campaigns, and promotional strategies.
• Conduct market research and customer segmentation to refine targeting strategies.
• Support sales teams with brand communication, training, and promotional inputs.
• Manage marketing budgets and ensure cost-effective utilization of resources.
• Track and evaluate campaign effectiveness and optimize performance.
• Ensure compliance with regulatory guidelines and company policies in all marketing activities.
• Drive continuous improvement and innovation in marketing approaches.
• Prepare and present brand performance reports to senior management.
• Stay updated with industry trends, consumer behavior, and emerging marketing technologies.

Who We Are

We are a global pharmaceutical company committed to delivering high-quality, affordable healthcare solutions. Our work spans across:

• Generics
• Specialty medicines
• Biosimilars
• Advanced healthcare solutions

With a presence in 100+ markets, we are driven by innovation, quality, and a patient-first approach.

Our Journey

Founded in 1968 by Desh Bandhu Gupta, Lupin began with a simple belief: Quality healthcare should be accessible to all.

From a small venture, we have grown into a global pharmaceutical leader, impacting millions of lives worldwide.

Our Purpose

“We catalyze treatments that transform hope into healing.”

We focus on:

• Improving patient lives
• Driving sustainable growth
• Creating long-term value for stakeholders

Our Core Values

Our values guide everything we do:

• Integrity – Doing the right thing always
• Passion for Excellence – Striving for the best
• Teamwork – Growing together
• Entrepreneurial Spirit – Thinking beyond boundaries
• Respect & Care – Valuing people
• Customer Focus – Putting patients first

‍Patient-Centric Approach

Patients are at the heart of our decisions. We aim to deliver:

• Safe and effective medicines
• High-quality healthcare solutions
• Meaningful patient experiences

Innovation & Science

Our strength lies in:

• Advanced R&D capabilities
• Digital transformation initiatives
• Continuous innovation in healthcare

Manufacturing Excellence

We ensure:

• World-class manufacturing facilities
• Strong supply chain systems
• Strict global quality standards

Global Presence

• 24,000+ employees
• Presence across 11 countries & 6 continents
• A diverse and collaborative global workforce

Quality & Recognition

Quality is embedded in every step—from research to delivery. Our commitment has earned us multiple awards and recognitions globally.

Work Culture at Lupin

We offer a workplace that encourages:

• Growth and learning
• Innovation and creativity
• Collaboration and empowerment

A perfect blend of large-company systems with startup-like agility

Why Join Us?

At Lupin, you don’t just build a career—you make an impact.

• Work on real-world healthcare challenges
• Grow in a purpose-driven environment
• Contribute to improving lives globally