Assistant Manager - Branding

We are seeking an Assistant Manager – Branding to strengthen hospital brand visibility, manage marketing campaigns, and support patient engagement initiatives. The ideal candidate should have experience in healthcare branding, campaign planning, content coordination, and brand communication. This requires creativity, strategic thinking, vendor coordination, and the ability to maintain a consistent hospital brand image across online and offline platforms.

Role & Responsibilities:

• Develop and execute branding strategies to improve hospital visibility and reputation.
• Plan marketing campaigns for hospital services, specialties, doctors, and health awareness.
• Ensure consistent brand messaging across digital, print, outdoor, and internal communication.
• Coordinate with creative agencies, designers, printers, and media vendors.
• Manage hospital brochures, posters, banners, standees, and branding materials.
• Support doctor branding, department promotion, and specialty campaign planning.
• Monitor competitor branding activities and suggest improvements for market positioning.
• Work with digital marketing and content teams to align campaigns with brand objectives.
• Organize health camps, awareness events, corporate activities, and promotional programs.
• Review marketing creatives to ensure accuracy, compliance, and brand consistency.
• Track campaign performance and prepare reports for management review.
• Coordinate with internal departments for service promotion and patient communication.
• Support public relations activities, media coordination, and reputation management.
• Maintain vendor records, campaign budgets, approvals, and marketing documentation.
• Identify new branding opportunities to increase patient trust and hospital recall.