Social Media Manager

Social Media Manager is responsible for developing, implementing, and managing the organization’s social media strategy to enhance brand awareness, engagement, and online presence. The involves creating engaging content, managing social media platforms, analyzing performance metrics, and coordinating with marketing teams to promote services effectively across digital channels.

Roles & Responsibilities:

• Develop and execute social media strategies aligned with organizational marketing goals.
• Manage and maintain all social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), and others.
• Create, schedule, and publish engaging content such as posts, reels, stories, and campaigns.
• Coordinate with design and content teams for creative development of social media materials.
• Monitor social media trends, competitor activities, and industry updates.
• Increase brand visibility, engagement, and follower growth across all platforms.
• Respond to comments, messages, and online queries in a timely and professional manner.
• Plan and execute paid social media campaigns and advertisements.
• Analyze performance metrics and prepare regular reports on social media activities.
• Track engagement, reach, impressions, and conversion rates for campaigns.
• Collaborate with marketing and sales teams to support promotional activities.
• Manage online reputation and handle feedback or complaints on digital platforms.
• Develop content calendars and ensure consistent posting schedules.
• Identify opportunities for viral marketing and audience engagement strategies.
• Coordinate with influencers, partners, and digital agencies when required.
• Ensure brand consistency in tone, messaging, and visualentity across all platforms.
• Stay updated with latest social media trends, tools, and algorithm changes.
• Support digital marketing campaigns, events, and hospital/service promotions.
• Maintain documentation of campaigns, analytics, and performance reports.
• Ensure compliance with brand guidelines and digital communication policies.
• Perform additional digital marketing and social media-related tasks assigned by management.