Marketing Executive

The Marketing Executive will be responsible for hospital field marketing, referral visits, patient lead generation, health camp support, corporate coordination, and local service promotion at Preethi Hospitals, Madurai. This requires MBA Marketing or any graduate qualification with 0–5 years of marketing experience.

Roles & Responsibilities

• Promote hospital services, doctors, specialties, packages, and facilities in the local market.
• Visit doctors, clinics, diagnostic centers, pharmacies, corporates, and referral partners regularly.
• Generate patient enquiries, appointments, referrals, and business opportunities.
• Maintain daily visit reports, lead trackers, referral records, and follow-up details.
• Support health camps, awareness programs, corporate visits, and promotional activities.
• Build professional relationships with healthcare professionals and community contacts.
• Coordinate with OPD, front office, billing, patient care, and clinical teams for patient support.
• Communicate hospital services clearly, ethically, and professionally.
• Follow up with referral sources for feedback, repeat referrals, and relationship improvement.
• Track competitor activities, market response, and patient feedback.
• Prepare marketing reports, campaign updates, and performance summaries.
• Strengthen hospital visibility, patient reach, and local brand trust.